TikTok has become one of the most promising platforms with over a billion active users worldwide, where creators spend about 68 minutes a day, sometimes lying in bed 10 minutes ago just watching videos or laughing for long periods like endless hours scrolling, and while everyone enjoys the videos, the one question remains at the forefront: how does TikTok pay per view and what it actually pays. 

The Creator Fund pays little, as 1,000 views only bring between 50¢ – $1, but don’t let the pay-per-views deceive, because the truth is that this platform is flooded with income-generating opportunities far beyond payouts, and with its massive reach projected $10 billion by 2025, it sounds like a goldmine translated into cash. 

With a super easy model that breaks down earning potential into basic figures, marketers alike looking ways crack code especially can use tools like Invideo AI to help create high-quality viral content, increase engagement, and monetize social media presence, so making money promised becomes a real income for both aspiring and established creators, as the good news shows that from just a video, people can make money and become significant, turning endless laughs into financial growth.

How Much Does TikTok Pay?

TikTok launched the Creator Fund in 2020 with $1 billion over three years to reward creatives for diverse ideas and engagement rate on popular platforms globally, but Business Insider reported concerns, criticism, and low compensation since the app never disclosed the exact fee, with payout rates showing content creators. 

Popular creators like Mr. Beast and Hank Green could only earn around 2, 4, cents or $0.20, $0.40 for 1,000 video views, which many called too low. 

Before 2023, the TikTok Creator’s fund paid such low rates, prompting the launch of the Creativity Fund and Creator Rewards Program, which pays around 50¢, $1 per 1,000 views depending on video amount, with requirements that apply to accounts in the U.S., U.K., Germany, France, Italy, Spain and other eligible countries, where users with original videos, quality views, and who follow community guidelines were accepted by early 2024, allowing new entries and expanded access for producers to qualify for monetization and make money Beyond views through additional income like brand partnerships, affiliate marketing, selling merchandise.

TikTok Shop Affiliate, while a Pro Tip is that engaging content can help cash out in February 2024 and starting 2023 many viewers realized they could expect millions of dollars or at least tutorial formats to make money without creating products.

What is the TikTok Creator Fund?

The TikTok Creator Fund is an initiative designed to support creators on the platform by providing $300 million to compensate for character and creativity in shorter TikTok videos. 

Launched in 2020, the fund initially established $200 million, later expanded and promised $1 billion over three years, becoming the platform’s primary method of directly compensating creators’ content.

Creator Fund Eligibility

Creators interested in joining the Creators Fund must meet certain eligibility criteria:

1. Location: Must reside in the US, UK, Germany, France, Spain, or Italy.
2. Age: Players must be at least 18 years old.
3. Followers: You must have at least 10,000 followers on TikTok.
4. Views: Creators had to have at least 100,000 video views in the last 30 days.
5. Community Guidelines: Their TikTok account must follow TikTok Community Guidelines.

There is a separate function for creators making full-length TikTok videos, although specifics are often provided separately.

How much does the Creator Fund pay?

Based on creator reports and industry analysis:

• The average payment ranges between 2–4 cents per 1,000 views.
• A video with 100,000 views might earn around $2–4.
• This translates approximately $20–40 every million views.

It’s important to understand that these numbers can fluctuate significantly based on factors like:

On TikTok, the creators fund calculates earnings based on the total number of viewers a Video gets, but factors like Engagement through comments, shares, and likes, the completion rate, Geographic location, and the given time of posting all affect the rates provided.

How to Join Creator Fund

To join the TikTok Creator Fund, follow these steps:

1. Log into your TikTok account: 

Open TikTok and log in with your credentials.

2. Go to your account settings: 

Tap on your profile picture or avatar to access your account settings.

3. Navigate to “Creator Tools”: 

Look for the option labeled “Creator Tools” in your account settings menu.

4. Find “Creator Fund” under “Creator Next”: 

Within the “Creator Tools” section, locate “Creator Next” and then select “Creator Fund.”

5. Submit your application:

Follow the prompts to submit your application for the TikTok Creator Fund. You may need to provide information about your account and verify that you meet the eligibility criteria (such as follower count and recent video views).

By completing these steps, you can apply to join the TikTok Creator Fund and potentially start earning compensation for your content on the platform.

What is the TikTok Creativity Program Beta?

Highlights about the creative program beta:

Focus

In the TikTok Creativity Program Beta, creators need to focus on making posts that follow platform standards, maintain a positive vibe, and match the right post-length to keep audiences engaged.

Reward

In the TikTok Creativity program, producers can participate and through active participation they receive special rewards based on their performance and the ratings given to their content.

Switching Program

On TikTok, every creator who is a member of the Creator Fund can also join the Creativity Program Beta, where the platform decides who gets access; content manufacturers must consider all options carefully before making a decision about staying in the Creator Fund or moving forward.

Creativity Program Eligibility

To be eligible to apply for the Creativity Program Beta, creators must meet the following criteria.

Location

TikTok’s Creativity Program Eligibility depends heavily on your Location, with creators from US, UK, Germany, France, Spain, and Italy able to join and earn per view.

Age

For Creativity Program Eligibility, TikTok requires creators to be at least 18 years old, and meeting this Age rule is the first step toward joining and earning through the platform.

Followers

To join the Creativity Program Eligibility on TikTok, creators must have at least 10,000 followers, which is a key requirement for monetizing content.

Views

When a TikTok video is viewed over 100,000 times within the last 30 days, it helps creators meet Creativity Program Eligibility and gain more views for monetization opportunities.

Guidelines

To earn from TikTok views, creators need to ensure their accounts always comply with TikTok’s Community Guidelines, as this is the key requirement for joining the Creativity Program.

These requirements ensure creators are staged and demonstrate the ability to appeal to significant audiences with their content.

How to Join the Creator Program

Here’s how to join the TikTok Creator Program depending on your current enrollment status:

If you’re already enrolled in the Creator Fund:

• Open the TikTok app, then tap Profile to begin.
• Press the Menu button located top right corner to enter Settings.
• Select Creator tools and then tap Creator Fund.
• Scroll to the bottom page and finally tap Switch.

If you’re not currently in the original Creator Fund:

• On TikTok app, first tap Profile and then tap Menu button (☰) located at the top right corner.
• Go to Settings and Select Creator tools from the options shown.
  Next, tap Creativity Program to proceed with joining.

Following these steps helps you access the Creator features directly.

After applying:

After applying, you will receive a notification within three days to let you know if your application was successful.

Following these steps ensures that you can navigate through the process smoothly, whether you’re switching from the Creator Fund to the Creativity Program or applying for the first time.

How Creators Are Paid on TikTok?

Influencers on TikTok get paid based on several key criteria:

Number of views

The Number of TikTok views decides how much money a video gets, and the more attention it earns, the more creators can make from it.

Authenticity of views

On TikTok, the authenticity of views ensures that only authentic footage is counted, while artificially inflated numbers are filtered out.

Level of Engagement

On TikTok, the Level of Engagement matters because high levels of likes, comments, shares, and saves help creators earn a pay that can turn into big bucks.

Amount of Content

When Creators join the TikTok Creators Fund, the amount of content and posting regularly can increase overall revenue, as it typically pays creators 2 to 4 cents per 1,000 views, so from the breakdown of a video with 1 million views, producers earn between $20 $40, and if the post goes viral with 10 million views, then creators $200 $400.

It’s important to note that not all videos are eligible creators for the Creative Fund. Pre-approved videos, Live Streams, Duets, and Stitches are generally excluded.

Overall, the TikTok Creators Fund enables creators to earn money based on the popularity and engagement of their posts, as well as earn large sums based on the reach of their videos.

Alternative Revenue Streams on TikTok

On TikTok, successful creators usually get relatively modest compensation per view, so they typically diversify their income through multiple channels, including direct brand deals that boost their earnings.

1. TikTok LIVE Gifts

When creators livestream, viewers can purchase and send virtual “gifts” that convert to diamonds, which can then be exchanged for real money.

• Popular live streamers can earn hundreds or even thousands of dollars in a single live session.
• Through TikTok LIVE Gifts, creators typically receive 50% of the gift value.
• The conversion rates vary, which affects how much streamers actually receive.

2. TikTok Creator Marketplace

This official platform connects brands with creators for sponsored content opportunities:

• On TikTok Creator Marketplace, rates typically start at $200 for creators with 100,000+ followers.
• Creators millions followers often command $1,000-$5,000+ sponsored posts.
  Many deals negotiated directly aren’t tied views, giving more earning flexibility.

3. Brand Partnerships Outside the Marketplace

Many creators negotiate deals directly with brands:

• Micro-influencers with 10,000-50,000 followers can earn $200-$500 for a sponsored post.
• Mid-tier creators with 50,000-500,000 followers usually earn $500-$1,000 per post.
• Major influencers with 1M+ followers often earn $5,000+ for a brand collaboration.

4. TikTok Shop and Affiliate Marketing

Creators can earn commissions through:

• On TikTok, creators use Shop to earn commissions, typically between 5-20%, depending on the product category.
• Many also join external affiliate programs where items are promoted in video descriptions.
• Additional sales come through bio links, giving more ways to grow income.

End’s up: 

As TikTokers on TikTok, the Creator Fund is often explained as a way of making money, but in reality, it pays only pennies per thousand views, so knowing how much pay comes from creating content on the video-on-demand platform matters for a successful path. 

Using exclusive free trial screening offers or joining a rewards program helps to diversify streams, while engaging triggers like video length, location, and strong connection with the audience can boost chances for brand deals, affiliate marketing, or even sliding DMs that turn into cash. 

With creation tools like video AI, being strategic and creative unlocks passive income, but relying only on the Fund leaves you with a single penny, so the real takeaway is using multiple ways without struggling at the bottom line.

FAQs

1. Who is the highest-paid TikToker?

Charli D’Amelio is one of the highest-paid TikTokers with an estimated USD 17.5 million in earnings. She also has 150+ million followers and has collaborated with big names in the industry.

2. How do TikTokers get paid?

Creators are not paid directly by TikTok to create and upload videos. However, TikTok offers funding for creators through the TikTok Creator Rewards Program. Engagement rates. The number of video views and the authenticity of users interacting with the post are some factors that affect payment through this program.

3. How many TikTok followers do I need to make money?

You need 10K followers and at least 100K views to make money on TikTok via its Creator Rewards Program.

4. Does TikTok pay for every video?

No, TikTok only pays for videos that fulfill certain requirements. You must qualify to participate in the TikTok Creator Rewards Program. Also, videos must be original, not sponsored or branded, have at least 1,000+ real views, and be at least one minute long. Photo Mode, Stitches, and Duets videos cannot be monetized.