The Adobe mission statement in the company's fiscal 2025 annual report is "to empower everyone to create." Earlier Adobe material used a different line about changing the world through digital experiences.
What is the Adobe mission statement?
The Adobe mission statement opens the business section of Adobe's Form 10-K for the fiscal year ended November 28, 2025. The filing then describes the platforms and tools Adobe builds for creativity, productivity and personalized customer experiences.
|
Wording |
Where it appeared |
Date |
|
Empower everyone to create |
Form 10-K, Item 1 |
Fiscal year ended Nov. 28, 2025 |
|
Change the world through personalized digital experiences |
Management remarks, Q1 FY2025 earnings call |
March 12, 2025 |
|
Change the world through digital experiences |
Adobe blog, culture post |
April 2021 |
|
Change the world through digital experiences |
Adobe blog, CEO message |
April 2019 |
Third-party pages often lag behind. A February 2026 StockIntent article, for example, still calls the digital experiences line the official 2026 Adobe mission statement.
Where to find the Adobe mission statement
• Form 10-K, Item 1 (business overview): the current wording and the clearest dated source.
• Earnings releases and calls: management remarks quote the older digital experiences line, as in March 2025.
• The 2026 proxy statement: the CEO letter for the April 15, 2026 annual meeting also opens with a mission sentence. The extracted text was cut off, so its exact wording is not confirmed here.
• Adobe's blog and fast facts page: older mission wording and the current values.
How has the Adobe mission statement changed?
• 2019 and 2021: Adobe's own blog posts say the mission is to change the world through digital experiences.
• March 2025: management remarks on the Q1 earnings call add the word personalized to that line.
• Fiscal 2025 Form 10-K: the mission sentence switches to empowering everyone to create, which CEO Shantanu Narayen repeated in a March 2026 earnings statement, according to Fortune, while the digital experiences phrase moves into the description that follows.
• Not confirmed: whether Adobe formally retired the older line. None of the Adobe documents read for this article say so.
Large companies often use slightly different mission wording in filings, earnings calls and recruiting pages. Check the document type before you quote the Adobe mission statement.
How Adobe describes the work behind the Adobe mission statement
• The 10-K calls Adobe's value proposition an end-to-end platform spanning ideation, creation, production and activation.
• It lists five audiences: business professionals, consumers, creators, creative professionals and marketing professionals.
• Adobe says its AI platform offers brand safety, compliance, intellectual property protection and reliability. Those are company claims, and the filing is not an independent test of them.
Adobe mission statement vs vision
• Adobe's careers text and a 2023 CEO memo describe Adobe as empowering everyone, everywhere to imagine, create and bring any digital experience to life.
• Third-party sites label that sentence the vision. Adobe's own label for it is not confirmed in the sources read.
• The Form 10-K treats the mission as one short sentence and puts product detail in the paragraphs after it, so the Adobe mission statement stays separate from the strategy language.
What are Adobe's core values?
In a March 2023 memo, Shantanu Narayen, who said in March 2026 that he will step down as CEO once a successor is appointed, according to Bloomberg, set four company values: create the future, own the outcome, raise the bar and be genuine. Adobe's fast facts page lists the same four.
Before 2023, Adobe's blog cited a different set. An April 2022 Adobe post names genuine, exceptional, innovative and involved. Pages that pair the new Adobe mission statement with the old values are mixing two eras.
How the Adobe mission statement shows up in the numbers
Adobe's December 10, 2025 earnings release gives several figures tied to the Adobe mission statement:
• Total Adobe annualized recurring revenue exiting fiscal 2025 was $25.20 billion, up 11.5% year over year.
• Operating cash flow was a record, above $10 billion.
• The December 2025 target for fiscal 2026 total revenue was $25.90 billion to $26.10 billion, which Adobe has since raised.
• The same targets split subscription revenue into $7.35 billion to $7.40 billion for Business Professionals & Consumers and $17.75 billion to $17.90 billion for Creative & Marketing Professionals.
Adobe says its reporting will now focus on those two customer groups and on ending ARR. Combined with the five audiences above, that grouping fits the word "everyone" in the Adobe mission statement, though the link is an inference rather than a company statement.
What the Adobe mission statement does not tell you
• It sets no measurable target. Figures such as ending ARR and revenue guidance come from separate releases.
• It names no products. The 10-K lists Photoshop, Acrobat, Adobe Firefly and Adobe GenStudio only as trademarks, and the mission sentence mentions none of them.
• It is not the only version in circulation. Comparably's profile lists "Let's create experiences that matter," a line that does not appear in the Adobe documents read for this article.
Conclusion
Cite the Adobe mission statement from the latest Form 10-K and name the fiscal year. If you use the digital experiences line, label it as earlier wording and give its date.
Frequently asked questions
What is the Adobe mission statement in one sentence?
Per Adobe's fiscal 2025 Form 10-K, the Adobe mission statement is to empower everyone to create.
Is "change the world through digital experiences" still the Adobe mission statement?
It was the mission in Adobe's 2019 and 2021 posts, with "personalized" added in March 2025 remarks. The fiscal 2025 10-K uses a different sentence, and no retirement notice was found.
What are Adobe's current core values?
Create the future, own the outcome, raise the bar and be genuine, per a March 2023 CEO memo and Adobe's fast facts page.
Is the Adobe mission statement the same as its vision?
Not confirmed. Third-party sites call the "empowers everyone, everywhere to imagine, create" sentence the vision, but the Adobe mission statement in the 10-K is a separate, shorter line.
Does the Adobe mission statement mention AI?
The mission sentence does not. The 10-K text around it says Adobe powers the entire content workflow with its AI platform and names Adobe Firefly and Adobe GenStudio as trademarks.
