Snapchat Plus — officially written as Snapchat+ — is a paid subscription service from Snap Inc. that gives users access to exclusive, experimental, and pre-release features not available on the free version of the app. It launched in June 2022 and has grown significantly since.
What Does Snapchat Plus Actually Give You?
Before getting into individual features, one thing worth knowing: the feature list for Snapchat+ is not fixed. Snap explicitly positions some additions as experimental, which means certain perks may eventually roll out to all users or get removed entirely.
In practice, features that only affect one user (customization, profile extras) tend to stay exclusive longer than social or interaction-based ones.That said, here is what subscribers currently get access to across four main areas.
Customization Features
These are among the stickiest Snapchat+ perks — the ones that change how the app looks and feels for you personally.
- Custom App Icon — swap the standard Snapchat icon on your home screen for one from a growing library of alternatives
- Custom App Themes — change the overall visual appearance of the app
- Chat Wallpapers — set a background image or pattern for individual chats, either from Snap's library or your camera roll
- Generative Chat Wallpapers — AI-generated wallpapers created based on your prompts
- Custom Chat Colors — change the color your name appears in within chats
- Custom Notification Sounds and Ringtones — set different sounds for different friends so you know who's reaching out without checking your phone
- Bitmoji Backgrounds — apply special backgrounds to your Bitmoji avatar
Friends and Social Features
- #1 Best Friend (Pin a BFF) — pin one friend to the top of your chats. Only you see this; the other person gets no notification
- Friend Solar Systems — a visual representation of your eight closest friends, where each is assigned a planet based on how frequently you interact. A gold ring badge on a profile indicates whether someone is a "Best Friend" (mutual) or just a "Friend" (one-directional closeness)
- Extended Best Friends List — see more than the standard number of best friends
- Peek a Peek — shows a small emoji indicator when a friend is looking at your shared chat, but only if you are actively viewing your chat feed at that moment
- Friends in Chat — see which friends are active in a chat
Stories and Snaps Features
- Story Rewatch Indicator — see the eyes emoji on your Story when one or more friends have watched it more than once. The number reflects how many people rewatched it, not how many total replays occurred
- Story Boost — push your story to be seen by more friends for 24 hours. One boost is available per week; unused boosts expire
- Story Timestamps — see exactly when friends viewed your story
- Story View Notifications — get notified when a specific friend views your story
- Custom Story Expiration — set your story to last anywhere from one hour to one week instead of the standard 24 hours
- Priority Story Replies — your replies to others' stories appear more prominently to them
- Post View Emoji — choose an emoji that friends see after viewing your snap
- Replay Again — replay snaps more than once
- Lightning Snaps — send snaps faster
Profile, AI, and Other Perks
- Snapchat+ Badge — a black star (✪) next to your display name that signals your subscriber status. It is off by default; you have to enable it manually
- Snapscore Multiplier — your Snapscore grows at a faster rate
- Instant Streaks — maintain streaks more easily
- Streak Restore — recover a lost streak
- AI Captions — auto-generated captions for your snaps
- AI Creative Tools — AI-powered editing features
- Generative Profile Backgrounds — AI-generated backgrounds for your profile
- Create a Bio for My AI — personalize the in-app AI chatbot with a custom bio
- Gift Snapchat+ — buy a 12-month Snapchat+ subscription for a friend. Gifts are a one-time purchase and take effect after the recipient's current subscription ends (if they have one)
Snapchat Plus Plans — What Are the Differences?
In 2025, Snapchat+ is no longer a single plan. Snap has expanded into three tiers, though availability varies by region. As reported by TechCrunch, Snapchat+ has surpassed 25 million subscribers globally, with Snap's direct revenue business reaching a $1 billion annualized run rate.
|
Plan |
What It Includes |
Ads |
Approximate Monthly Price (US) |
|
Snapchat+ (Base) |
All exclusive and experimental features |
Yes |
$3.99/month |
|
Lens+ |
Base features + exclusive AR/GenAI Lenses |
Varies |
$8.99/month |
|
Snapchat+ Platinum |
Base features + no Story or Lens ads |
No Story/Lens ads |
$15.99/month |
A few things to note here. The standard Snapchat+ plan still shows ads — it does not remove them. The Platinum tier is the only plan designed to remove Story and Lens ads, though some ad formats may still appear.
Lens+ sits between the two, focused on AR and generative AI lens access.Prices shown are approximate US figures. Pricing varies by country and device. Always check Profile → Settings → Snapchat+ inside the app for accurate pricing in your region.
How Much Does Snapchat Plus Cost?
Snap does not maintain a single public pricing page across all markets. The price you see inside your app is what you will be charged. The US pricing structure as of 2025 is approximately:
- Snapchat+ Base: $3.99/month
- Lens+: $8.99/month
- Snapchat+ Platinum: $15.99/month
Annual plans are available at a discount where offered. A 7-day free trial is available for new subscribers in most supported regions. If you cancel during the trial, you will not be charged.
Which Countries Is Snapchat Plus Available In?
Snapchat+ launched in June 2022 across nine countries: the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates. Availability has expanded considerably since then.
What's often overlooked is that not all plan tiers are available in every country. The Platinum plan and Lens+ tier may not appear in your settings if they haven't rolled out in your region yet. The most reliable way to check is inside the app itself: Profile → Settings → Snapchat+.
How to Subscribe to Snapchat Plus
Step-by-Step Sign-Up
- Open Snapchat and tap your profile icon (top left)
- Go to Settings (gear icon, top right)
- Scroll to find Snapchat+ and tap it
- Select the plan you want
- Choose monthly or annual billing
- Confirm payment — you may be offered a 7-day free trial
- Restart the app if features don't appear immediately
Payment Methods
How you pay depends on your device:
- iPhone: billed through your Apple ID via the App Store
- Android: billed through your Google Play account
- Credit or debit cards linked to either account can also be used
How to Cancel Snapchat Plus
You can cancel at any time. Access continues until the end of your current billing period — canceling mid-month does not trigger a refund for unused days. If you do not cancel, your subscription renews automatically.
How to Cancel on iPhone (iOS)
- Open your iPhone Settings
- Tap your name at the top
- Select Subscriptions
- Tap Snapchat+
- Tap Cancel Subscription (scroll down if you don't see it immediately)
How to Cancel on Android
- Open the Google Play app
- Tap your profile icon → Payments & subscriptions → Subscriptions
- Select Snapchat+
- Tap Cancel subscription
- Follow the on-screen steps to confirm
Is Snapchat Plus Worth It?
This depends entirely on how you use Snapchat. The subscription is built for heavy, regular users — specifically people who spend significant time communicating with close friends on the platform.
What's often overlooked is that many of the features are cosmetic or social signaling tools (the badge, the solar system, custom icons). They don't fundamentally change how the app functions. Features like Story Boost, Streak Restore, and Priority Story Replies have more practical day-to-day value for active users.
The Platinum plan makes more sense for anyone who finds Snapchat's ads genuinely disruptive to the experience.Snap's own position is worth noting here. When the service launched, Snapchat's SVP of Products told The Verge that the company did not expect the subscription to become a "material new revenue source," with advertising remaining core to the business.
That framing has shifted somewhat as subscriber numbers have grown — but ads remain the primary model.In practice, users who subscribe briefly and then cancel often cite the free trial as the best way to gauge whether the features feel genuinely useful to them personally.
Conclusion
Snapchat Plus is Snap's paid subscription offering exclusive features, deeper customization, and early access to new tools. In 2025, it comes in three plans — base Snapchat+, Lens+, and Platinum — each at a different price point. Check your in-app settings for current pricing and availability in your region.
Frequently Asked Questions
Is Snapchat Plus the same as Snapchat Premium?
No. "Snapchat Premium" is not an official product name. The correct name is Snapchat+ or Snapchat Plus. Any reference to "Snapchat Premium" is informal or incorrect.
Does Snapchat Plus remove ads?
The base Snapchat+ plan does not remove ads. Only the Snapchat+ Platinum tier is designed to remove Story and Lens ads. Some ad formats may still appear even on Platinum.
Can I gift Snapchat Plus to someone?
Yes. Snapchat+ subscribers can gift a 12-month subscription to a friend. It is a one-time purchase and activates after the recipient's current subscription ends.
What happens if I cancel Snapchat Plus?
You keep access to all Snapchat+ features until the end of your current billing period. After that, your account reverts to the standard free version of Snapchat.
Does Snapchat Plus work on both iPhone and Android?
Yes. Snapchat+ is available on both iOS and Android. Payment is processed through the App Store (iPhone) or Google Play (Android).
